• 全国森林特色小镇建设开始申报 2019-05-17
  • 流浪犬问题急切待解(民生调查·关注流浪犬管理①) 2019-05-17
  • 网连中国特别策划:大国工匠 2019-05-14
  • 户外高空作业 安全为先 2019-05-14
  • 山西隰县一位七旬老人靠养牛脱了贫 2019-05-11
  • 扫黄打非办约谈网易云、B站等多家网站 2019-05-07
  • 图说2016保险业成绩单 2017监管如何"对症下药" 2019-05-02
  • 世界杯F组:格兰奎斯特点球建功 瑞典1 2019-04-30
  • 端午——网络中国节——黄河新闻网 2019-04-30
  • 中国佛教协会举办2018年佛诞节活动 2019-04-29
  • “和合”理念是中华民族一贯的文化追求 2019-04-27
  • 从大腿到短板!恒大队长遭球迷炮轰 国足也抛弃了他 2019-04-27
  • 【理上网来喜迎十九大】贾文山:中华文明转型为世界提供实践范式 2019-04-25
  • 医院建在“云端”上 不出村能看大专家 2019-04-25
  • 档案君耳熟能详的旋律,鲜为人知的故事 2019-04-25
  • 1
    品牌活化策略及创意
    Activation Strategy Planning & Creative
    关注四个维度(品牌、零售商、购物者、内部员工)
    提供100%可执行的、且有效的策略思考、策划方案
    ·策略   ·策划
    ·创意执行   ·活动监控
    Focus on activation for brands, retailers, shoppers and employees.
    Provide 100% effective yet executional strategies and plans.
    Strategy
    Planning
    Creative and implementation
    Campaign tracking and monitoring
    案例分享
    意尔康2018年“一起步享好时光”
    Case Sharing
    YEARCON 2018 "Enjoy the walking time together" CAMPAIGN
    意尔康2018年“一起步享好时光”CAMPAIGN
    需求:

    意尔康2018年六月份整体活动策划、创意和落地执行

    解决方案:

    六月份涵盖儿童节、毕业季、父亲节等多个节点,我们为意尔康提出了“一起步享好时光”大主题,然后从不同节点不同人群的洞察切入,建立情感连接,针对性地沟通和阐述品牌理念。

    儿童节篇

    【走回本真,一起步享好时光】儿童节以“你有多久没像小时候那样走路了”为切入点,推出一部快乐洋溢的TVC以及系列海报,还在线下发起了#一起乐走三分钟#快闪活动,鼓励大家忘记年龄的束缚,走回本真。

    父亲节篇

    【给父亲买一双潮鞋,一起步享好时光】你说父亲不懂你?那么是否有带你父亲来体验过你的世界?这个父亲节,我们带跳脱传统的“父爱如山”的思路,而是另一个角度去看待和父亲的感情,鼓励带上“不懂你”的父亲去体验自己世界,指出老爸也可以很“潮”,也可以“很懂你”。

    视频:# 给父亲买一双潮鞋# H5 (请扫描下面二维码)

    结果:

    意尔康的匠心是为每一个人打造一双最舒适的鞋,让每个人享受步行的快乐。这一系列创意在 “一起步享好时光”的大主题下,结合6月节日消费者社交化人群心理,建立情感链接导入品牌,增加了品牌好感度也诠释了品牌理念,共同推进了意尔康国民鞋履的概念的打造。截至目前为止,意尔康#一起步享好时光#获得了超过2240万阅读超过12万的讨论,其官方微博也已经获得了3388次转发以及1672条回复。

    YEARCON 2018 "Enjoy the walking time together" CAMPAIGN
    Demand:

    YEARCON overall event planning, creativity and implementation, June 2018

    Solution:

    Speak of June, we will think of Children's Day, Graduation Season, and Father's Day. We proposed the theme “Enjoy the walking time together” to YEARCON, combined the views with different node and different people, built emotional connections, communicated and explained brand concept pertinently.

    Children's day

    [Back to real, enjoy the walking time together] We took “How long haven’t you walked like a child” as an entry point, launched a funny TVC and a series of posters, held a flash mob #Three minutes Fun Walk #, encouraged everyone to get rid of the age bondage and find back the real self.

    Father's day

    [Buy your father a pair of trendy shoes, enjoy the walking time together] Have you ever complained that your father doesn't understand you? Have you ever brought him into your world? On this Father's Day, we took off the idea "Father's love is like a mountain", reviewed the relationship from another sight, encouraged fathers who "does not understand you" to walk into your world, and pointed out that father could be “stylish”, could understand you.

    Video # Buy your father a pair of trendy shoes #H5(Please scan the QR code below)

    Result:

    YEARCON dedicates to create the most comfortable shoes for everyone, making them enjoy the experience of walking. The glittering point of this project is that under the theme “Enjoy the walking time together”, we used the holiday consumption psychology, establishing an emotional link between customers and brand, which increased the brand's favorability and made the brand’s concept “YEARCON-National Shoes” more clearly. For now, “Enjoy the walking time together” has gained over 22.4 million reading and over 120,000 discussion. Its official Weibo has also received 3,388 forwards and 1,672 responses.

    COPYRIGHT (C) 2018 ALWAYS MARKETING SERVICES | 沪ICP备10014490号-2 | 营业执照 Business License 条款 | 隐私 | Cookie Terms | 11 选5走势图吉林 | Cookie
  • 全国森林特色小镇建设开始申报 2019-05-17
  • 流浪犬问题急切待解(民生调查·关注流浪犬管理①) 2019-05-17
  • 网连中国特别策划:大国工匠 2019-05-14
  • 户外高空作业 安全为先 2019-05-14
  • 山西隰县一位七旬老人靠养牛脱了贫 2019-05-11
  • 扫黄打非办约谈网易云、B站等多家网站 2019-05-07
  • 图说2016保险业成绩单 2017监管如何"对症下药" 2019-05-02
  • 世界杯F组:格兰奎斯特点球建功 瑞典1 2019-04-30
  • 端午——网络中国节——黄河新闻网 2019-04-30
  • 中国佛教协会举办2018年佛诞节活动 2019-04-29
  • “和合”理念是中华民族一贯的文化追求 2019-04-27
  • 从大腿到短板!恒大队长遭球迷炮轰 国足也抛弃了他 2019-04-27
  • 【理上网来喜迎十九大】贾文山:中华文明转型为世界提供实践范式 2019-04-25
  • 医院建在“云端”上 不出村能看大专家 2019-04-25
  • 档案君耳熟能详的旋律,鲜为人知的故事 2019-04-25
  • 重庆时彩彩改成欢乐生肖了吗 2017北京赛车pk10公式 3d试机号今天晚上金码一 上海时时彩和值走试图 新疆时时彩开奖号码 天津时时彩走势图 快乐扑克3胆拖投注表 快乐十分走势图 排列三定毒胆公式 北京pk10大小玩法介绍 老时时彩开奖历史记录 海南环岛赛直播cctv 快乐10分技巧 领头羊五分彩全天计划 中国福利彩票36选7开奖结果 双色球鬼手规律围蓝