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  • 1
    促销员管理
    Promoter Management
    提供专业的专项一线人员全面管理服务
    分布全国, T1 to T6各级城市
    7大行业(快消、食品、医药、电子、银行、烟酒、汽车)
    100%符合国家劳动法
    Provide professional filed force and comprehensive management services
    throughout the countries, with T1 to T6 cities coverage
    16 years of in-depth on-the-ground experience
    Across 7industries (Fast-moving Consumer Goods, Food & Beverage, Pharmaceuticals & Healthcare, IT & Electronics, Banking & Finance, Alcohol & Tobacco, Automotive)
    100% compliance to China Labor Law.
    案例分享
    联合利华促销员管理
    Case Sharing
    Unilever Promoter Management
    联合利华促销员管理

    面对电商平台、线下竞品的各种竞争,传统大卖场渠道快消品面临的挑战越来越大。店内促销员与消费者最后一分钟的沟通,以及消费者产生购买前最后一分钟的体验,对最终销量的影响越来越大。

    针对这种情况,我们已经感受到光靠单方面的灌输、教育,已经远远不够,我们更需要言传身教,让促销员学会如何吸引消费者,如何留住消费者,把所有行动转化为销量。有了团队共同的目标和协作,快速地提升了门店销量。

    2018年,我们每个月开展主题活动爆破日,集结Unilever销售团队、Always TUFA执行团队、AlwaysTUFA总部团队,与促销员一起,在周末三天共同在店内爆破销量。

    从CNY的清扬植觉、到3月的PC三八档、接着4月“?!痹级?、5-6月清扬世界杯,后续还会有7月、8月、9月……

    在整个过程中,Unilever销售团队、Always TUFA团队、促销员团队三方力量拧成一股绳,在实践中寻找方法,分享经验:扎气球、编辫子、足球小游戏等,各种吸引客流的方法纷纷上阵,最终取得令人满意的成绩:

    ? PC三八档 爆破达成率156%;

    ? “?!痹级?爆破达成127%;

    ? 清扬世界杯 爆破达成124%;

    追逐不同热点,项目至今还在继续进行……

    Unilever Promoter Management

    Faced with the competition of e-commerce and offline products, the challenges of FMCGs in the traditional hypermarket channels are becoming more and more serious. The last minute of communication between store promoters and consumers, as well as the last minute of the consumer's experience before purchasing, has an increasing impact on the final sales.

    In case of this, we knew that unilateral teaching is not enough at all, what we actually need is to learn from examples. We shall let the promoters learn how to attract and hold the consumers, turning all the actions to sales. Under the common goals and collaboration, sales raised rapidly.

    In 2018, we launched “Topic Blasting Day” every month, assembled with Unilever sales teams, Always TUFA executive teams and headquarters teams, promoting sales on the 3 days of the weekend with all the promoters.

    From CLEAR’s new series "Crystal” to “PC 3.8” in March, then to the “Date with Sakura” series, “The CLEAR World Cup” series in May and June. We will have more activities in the following July, August, and September...

    In this time, all the teams worked together, we found out ways through practice, sharing the experiences, playing ballooning, braiding, football games, etc. Finding ways to attract more customers, and finally achieved satisfactory results.

    ? “PC 3.8” blasted a rate at 156%;

    ? “Date with Sakura” blasted a rate at 127%

    ? “The CLEAR World Cup” blasted a rate at 124%

    Chasing different hotspots, the project is still going on...

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  • 中国何时有望举办世界杯 2019-03-20
  • 川航成功备降获赞还需反思 提直降代倒逼OTA服务提升 2019-03-20
  • 智能就诊玩不溜 老人盼开“慢行道” 2019-03-05
  • 森林城市建设陷三大误区 奢侈化和景观化等问题凸显 2019-03-01
  • 回复@老老保老张工:这不是歪想也,谁敢保证你害羞的时候没有任务?你不上报别人怎么计划? 2019-03-01
  • 延安:“幸福院”+“一岗双助”实现助老扶贫双赢 2019-02-25
  • 《中国神话的生态伦理审视》简介 2019-02-21
  • 你连1+1=2,是不是客观事实也回答不了,还枉谈客观事实,不是笑话? 2019-02-21
  • 2018年最强拼假攻略出炉 最多可连休16天 2019-01-22
  • 美钢铝关税政策引发各界忧虑 2019-01-22
  • 广州市首次对全市146个单位同时进行党风廉政建设责任制考核 2019-01-20
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  • 广州端午假期揽客近600万人次 旅游收入37.48亿 2019-01-05