在媒体宣传方面，现场出席媒体18家, 总计报道40家, 整体报道覆盖728.8万人次，栏目关注报道，新媒体推荐互动34万以上。2018全新启动, 覆盖更多城市，走进更多社区，为更广大民众的健康生活保驾护航。
Now, chronic diseases in China are characterized by too much patients, long illness duration, high medical cost and less attention to the early prevention. How to strengthen the prevention and treatment needs to be solved urgently. “Patient Express Train – The Chinese Community Chronic Disease Program”, bring in professional doctors, guide patients to use drugs correctly, build a healthy lifestyle. Since it began in 2016, it has covered more than 30 cities across the country in 2 years, providing free health consultation and chronic disease lectures for the local communities, which has been welcomed by residents.
“Patient Express Train” was set up by CHPF, and sponsored by AstraZeneca. The cardiovascular health lecture received a support of 163 Shenzhen Haiwang Xingchen Pharmacies on the Launch meeting, attracted more than 250 patients. Famous medical experts interpreted the knowledge of chronic disease prevention, all seats were occupied.
On the occasion of the annual “Vascular Health Day”, “Patient Express Train” undoubtedly provides residents an opportunity to face with experts. Most patients are the old people, they need transportation. Our local executive staff cooperated with the project group, arranged the bus routes according to the number and distribution of people which is given the day before the activity, picked up all the patients flexibly. At the event, we had an exciting opening ceremony with “Five Birds Play”, invited Qu Huan, head of the medical department of Shenzhen Hospital, Peking University, explained the various cardiovascular diseases and shared the prevention knowledge.
18 medias attended this event, totally 40 reports. The overall reports reached 7.288 million person-time and 340 thousands interactions are recommended by the new medias. 2018 is a new start, we will cover more cities and communities, escort the health of the wider public.