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  • 1
    会议及会务
    Meeting & Conference
    独立业务单元,提供渠道会议、奖励旅游、大型企业会务、活动展览
    70人的项目团队
    20名2D和3D的设计师
    10名视频创意制作人才
    An independent Business Unit providing ,channel meetings, incentive travels, large scale conferences and exhibitions.
    A Team of 70Project Managers,20 2D & 3D Designers and 10 Video Creative and Production Specialists.
    案例分享
    阿斯利康患者直通车项目案例
    Case Sharing
    AstraZeneca “Patients Express Train” Project
    阿斯利康患者直通车项目案例

    目前我国慢性病呈现出,患病人数多、患病时间长、医疗成本高、不重视早期预防等特点,如何加强慢性病的预防与治疗等问题亟待解决。 “患者直通车——社区慢性管理中国行项目”,以专业医生进社区的方式,指导慢病患者正确用药、实践健康的生活方式及保健。自2016年开展以来,历时两年时间已陆续覆盖了全国30多个城市,为当地社区居民提供免费的健康咨询和慢病相关知识讲座,受到了各地民众的欢迎。

    患者直通车”项目由中国健康促进基金会主办,阿斯利康赞助,项目启动会心血管健康大讲堂还得到了163家深圳海王星辰健康药房的鼎力支持,共吸引了250余位患者参加。知名医学专家零距离为居民解读慢性病防治知识,吸引了众多市民前来听讲,现场座无虚席、交流踊跃。

    启动会内容精彩纷呈

    在一年一度的“血管健康日”到来之际,“患者直通车”项目无疑为居民提供了与专家零距离沟通的机会。大部分患者为老年人,出行不便,活动前期,连锁临时提出接送需求,当地执行同事与项目人员全力沟通配合,临时安排大巴接送患者,路线安排以及大巴安排沟通完成后,又根据连锁活动前1天给到实际门店邀约人数分布情况,大巴接送等待时间较长,每个门店人员不确定性等因素,经紧密协调,将大巴接送灵活调整为来回打车报销的形式?;疃殖?,不仅有养身保健的五禽戏开场表演,激动人心的启动仪式,还有北京大学深圳医院心内科主任医师曲环对各类心血管疾病的认知做了详细解读并分享了防治知识。

    众多媒体宣传扩大活动声量

    在媒体宣传方面,现场出席媒体18家, 总计报道40家, 整体报道覆盖728.8万人次,栏目关注报道,新媒体推荐互动34万以上。2018全新启动, 覆盖更多城市,走进更多社区,为更广大民众的健康生活保驾护航。

    AstraZeneca “Patients Express Train” Project

    Now, chronic diseases in China are characterized by too much patients, long illness duration, high medical cost and less attention to the early prevention. How to strengthen the prevention and treatment needs to be solved urgently. “Patient Express Train – The Chinese Community Chronic Disease Program”, bring in professional doctors, guide patients to use drugs correctly, build a healthy lifestyle. Since it began in 2016, it has covered more than 30 cities across the country in 2 years, providing free health consultation and chronic disease lectures for the local communities, which has been welcomed by residents.

    “Patient Express Train” was set up by CHPF, and sponsored by AstraZeneca. The cardiovascular health lecture received a support of 163 Shenzhen Haiwang Xingchen Pharmacies on the Launch meeting, attracted more than 250 patients. Famous medical experts interpreted the knowledge of chronic disease prevention, all seats were occupied.

    Brilliant Launch Meeting

    On the occasion of the annual “Vascular Health Day”, “Patient Express Train” undoubtedly provides residents an opportunity to face with experts. Most patients are the old people, they need transportation. Our local executive staff cooperated with the project group, arranged the bus routes according to the number and distribution of people which is given the day before the activity, picked up all the patients flexibly. At the event, we had an exciting opening ceremony with “Five Birds Play”, invited Qu Huan, head of the medical department of Shenzhen Hospital, Peking University, explained the various cardiovascular diseases and shared the prevention knowledge.

    Media force raised the event heat

    18 medias attended this event, totally 40 reports. The overall reports reached 7.288 million person-time and 340 thousands interactions are recommended by the new medias. 2018 is a new start, we will cover more cities and communities, escort the health of the wider public.

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  • 中国何时有望举办世界杯 2019-03-20
  • 川航成功备降获赞还需反思 提直降代倒逼OTA服务提升 2019-03-20
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  • 回复@老老保老张工:这不是歪想也,谁敢保证你害羞的时候没有任务?你不上报别人怎么计划? 2019-03-01
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