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  • 1
    大型活动及路演
    Event & Roadshow
    大型活动及路演专项一站式专业服务
    从策划、创意、设计、物料制作运输到现场搭建及执行
    1,560+大型活动(平均>4场/天)
    12,000+中小型路演(平均>32场/天)
    支持多城市超大型活动同时开展
    全国巡展经验丰富
    One-stop professional services for large-scale events & roadshows
    From strategies, creative ideas, designs, productions, logistics, to on-site construction and installation
    1,560+ large-scale events every year (>4 events / days on average )
    12,000+ medium and small roadshows every year ( >32+ roadshows / day on average )
    Ability to simultaneously launch and execute large-scale events in multi-cities
    Rich experience in nationwide roadshows
    案例分享
    力士天猫欢聚日
    Case Sharing
    LUX Tmall Happy Day
    力士天猫欢聚日

    力士BCI系列今年新上市,整体的基调比较年轻化,适合人群也是年轻的女性。为了符合现代年轻女性的喜好,力士开展了一家以“有光芒、不隐藏、耀出女子力”为主题的快闪店,在2018年5月27号到2018年5月28号位于上?;非蚋壑型?,活动现场引来了众多参与者。同时力士代言人杨幂也出席此次活动,现场和粉丝、媒体、观众进行互动,结合线上天猫超市进行线上为时1个小时的直播,引发了网络热点。

    力士“有光芒、不隐藏、耀出女子力”快闪店希望消费者参与互动,并感受女子力散发的过程。从最初方案设想开始。对于“如何从活动机制让消费者感受到散发女子力”就是一个很大的挑战,经过调查20-30岁的年轻女性的喜好,最终制定了互动性强以及美观的互动机制和道具造型。现场人流量爆棚,还有天猫人偶进行合照。

    3个超美观的拍照区,让参与者能拍照,并上传自媒体平台进行传播,现场更是有很多网红进行打卡直播。尤其是其中的“星光隧道”,走完“星光隧道”光芒四射的女性应当不隐藏自己的光芒。6个造型区域,参与者可以免费试用力士免洗产品,并有专业的造型师进行造型打造。参与者完成每一个区域的互动,最终可以得到“秘幂娃娃机”的娃娃币,当天更是有幸运参与者得到价值3000元的杨幂同款MK包包。

    众多参与者试用过力士免洗产品后赞不绝口,并现场进行购买,产品销量节节高升。

    杨幂见面会从筹备开始,控制人流、安保布点、现场VIP人员安排、艺人对接都是比较大的挑战。前期和艺人方、客户方、公安局保持了紧密的沟通,多次开会更改方案,以保证活动顺利举行及现场100多来宾的安全,正是有了前期细致的沟通,当天活动现场十分顺利,赢得多方高度好评。

    活动当天邀约了近50家媒体,40多名粉丝,现场联合天猫超市进行转播活动内容和力士新品介绍,网络人流高达上百万人。现场流程十分紧密,与粉丝互动,与媒体互动,与客户品牌互动,笑点多多效果颇好。

    此次活动在线上的传播度好,以及线下活动也得到参与者的好评。力士的客户也赞不绝口,后续也给到了更多的合作机会。

    LUX Tmall Happy Day

    The LUX BCI series is newly launched this year. BCI is younger and suitable for young women. In order to meet the preference of modern young women, Lux set up a flash shop in Shanghai Global Harbor with the theme of “Shining Women, No Hidden”, attracting a lot of participants. At the same time, Lux spokesperson Ms. Mi Yang also attended this event, interacting with fans, media and audiences, and made live broadcast for 1 hour on Tmall Online Supermarket, which triggered a network hotspot.

    LUX “Shining Women, No Hidden” flash shop hopes that consumers could feel the theme through the interactions. When we first planed it, regarding to the question “How to make consumers feel the women’s energy through interaction?”, we conducted a survey on young women’s (20-30 years old) preferences. Finally, we created various specific activities. The event achieved a great success, crowded with people, also there was a Tmall Doll people could take a photo with.

    We built 3 beautiful photographing areas, allowing participants to take photos and upload to their social media, attracting many cyber celebrities to for live broadcasts. Especially the “Starlight Tunnel”, women who went through it would not hide their “lights”. Participants could use free LUX disposable products and make a hairstyle by professional stylist in 6 special areas. When the participants completed all the interactions, they would get a coin of “Ms. Mi Yang’s Doll Machine”. There’s was a lucky man who got a MK bag, worth at 3,000 RMB, the same as Ms. Mi Yang using.

    LUX disposable products were highly praised by the participants, they were willing to buy at once. The products sales are raising steadily.

    We meet a great challenge including controlling the flow, security arrangement, VIP and star arrangement. We maintained close communication with the star, the client, and the security department, held many meetings at the beginning, ensuring the safety of more than 100 guests and making sure that the event could be held successfully. With all the efforts, we finally had a brilliant event which is highly praised by many parties.

    We invited nearly 50 medias and more than 40 fans to broadcast the whole event, joint with Tmall Online Supermarket, introducing the new products of LUX. The network has a flow of millions of people. The whole process was very tight, we interacted with fans, medias, and customer brands, had a lot of fun.

    This event was well received online and offline. Our clients LUX were also satisfied, we received more cooperation opportunities after that.

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  • 中国何时有望举办世界杯 2019-03-20
  • 川航成功备降获赞还需反思 提直降代倒逼OTA服务提升 2019-03-20
  • 智能就诊玩不溜 老人盼开“慢行道” 2019-03-05
  • 森林城市建设陷三大误区 奢侈化和景观化等问题凸显 2019-03-01
  • 回复@老老保老张工:这不是歪想也,谁敢保证你害羞的时候没有任务?你不上报别人怎么计划? 2019-03-01
  • 延安:“幸福院”+“一岗双助”实现助老扶贫双赢 2019-02-25
  • 《中国神话的生态伦理审视》简介 2019-02-21
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  • 2018年最强拼假攻略出炉 最多可连休16天 2019-01-22
  • 美钢铝关税政策引发各界忧虑 2019-01-22
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  • 广州端午假期揽客近600万人次 旅游收入37.48亿 2019-01-05