• 中国何时有望举办世界杯 2019-03-20
  • 川航成功备降获赞还需反思 提直降代倒逼OTA服务提升 2019-03-20
  • 智能就诊玩不溜 老人盼开“慢行道” 2019-03-05
  • 森林城市建设陷三大误区 奢侈化和景观化等问题凸显 2019-03-01
  • 回复@老老保老张工:这不是歪想也,谁敢保证你害羞的时候没有任务?你不上报别人怎么计划? 2019-03-01
  • 延安:“幸福院”+“一岗双助”实现助老扶贫双赢 2019-02-25
  • 《中国神话的生态伦理审视》简介 2019-02-21
  • 你连1+1=2,是不是客观事实也回答不了,还枉谈客观事实,不是笑话? 2019-02-21
  • 2018年最强拼假攻略出炉 最多可连休16天 2019-01-22
  • 美钢铝关税政策引发各界忧虑 2019-01-22
  • 广州市首次对全市146个单位同时进行党风廉政建设责任制考核 2019-01-20
  • 雄安新区规划纲要解读 2019-01-20
  • 脆皮-热门标签-华商生活 2019-01-18
  • 二哈冲进轻轨“调戏”乘客 工作人员急追 2019-01-05
  • 广州端午假期揽客近600万人次 旅游收入37.48亿 2019-01-05
  • 1
    店内促销活动
    In-store Activation
    提供专业的专项一线人员全面管理服务
    分布全国, T1~T6各级城市
    7大行业(快消、食品、医药、电子、银行、烟酒、汽车)
    100%符合国家劳动法
    Provide professional filed force and comprehensive management services throughout the countries with T1 to T6 cities coverage
    16 years of in-depth on-the-ground experience
    Across 7 industries ( Fast-moving Consumer Goods, Food & Beverage, Pharmaceuticals & Healthcare, IT & Electronics, Banking & Finance, Alcohol & Tobacco, Automotive ).
    100% compliance to China Labor Law.
    案例分享
    泰森店内试吃项目
    Case Sharing
    Tyson In-store Free Tasting Project
    泰森店内试吃项目

    泰森作为生鲜食品,单纯的靠促销员叫卖无法在竞争激励的行业中取得客户的好评,更没法验证泰森产品的质量,试吃形式将令潜在消费者通过直接口感体验,同时结合促销员的现场介绍,拉近品牌与消费者的距离,提升信任度,进而促进推动销量提升。

    泰森试吃活动的形式如下:

    常规临促活动

    人员配置:1名临促

    活动机制:试吃+买赠

    常规临促活动利用周末人流高峰期时间进行门店的试吃促销活动,在卖场现场烹饪泰森产品,让消费者品尝鼓励购买;

    建议促销员在给到消费者进行试吃的时候,进行摆盘样品展示,不仅让消费者在试吃的同时,还能欣赏产品最完整的状态,从而吸引消费者购买;

    下厨房活动

    人员配置:1个主持人+1厨师+2名临促

    活动机制:试吃+买赠+折扣

    下厨房活动主要集中在个别高质量产量的门店进行集中两天的活动,利用专业主持人的介绍,专业厨师对泰森产品的烹饪,和两名临促的专业介绍产品的以及买赠机制来为消费者介绍产品,从而影响消费者购买,让消费者欣赏专业厨师的花样摆盘,在品尝专业厨师的烹饪,还会让厨师在教消费者一些简单美味的泰森鸡肉的做法,从而吸引人流产生购买;

    下厨房活动这种形式的在卖场还是非常受欢迎,赢得消费者好评,买赠力度吸引消费者,下厨房活动平均每场活动的销量500托左右,最高销售业绩是2200托;是常规临促活动日均销量的5倍之多;

    Tyson In-store Free Tasting Project

    As a fresh food, Tyson couldn’t obtain customers only by promoters yelling sell, which even couldn’t show Tyson’s quality. Free Tasting allows consumers to have an experience of tasting directly. Listening to the product introduction while tasting made the consumers feel close to the brand, increasing trust and sales volume.

    Free Tasting Form:

    Regular promotions.

    Staff: 1 temporary promoter.

    Activity mechanism: Free Taste + Gift

    The regular promotion used weekend time to hold in-store free tasting activities, cooking before the consumers, encouraging them to have a taste and purchase.

    We suggested promoters to have a nice sample display in the free tasting activities, which would make the consumers enjoy the eating time, watching the complete state of the products, so that we could attract more people.

    Cooking Activities.

    Staff: 1 host, 1 chef, 2 temporary promoters.

    Activity mechanism: Free Taste + Gift + Discount

    We chose some high sales volume stores to hold the cooking activities, inviting 1 professional host, 1chef and 2 temporary promoters, introducing products and stimulating consumers with the mechanism of buy and gift. Consumers could watch the brilliant dish putting of professional chef and taste the delicious foods. Sometime the chef would teach them how to cook the simple and delicious Tyson chicken, which would attract more and more customers.

    Cooking activities were highly welcomed by the consumers. They were attracted by the mode of “Buy + Gift”. The average sales of each activity is about 500 tons, reaching at the top of 2,200 tons, which is 5 times to the normal one.

    COPYRIGHT (C) 2018 ALWAYS MARKETING SERVICES | 沪ICP备10014490号-2 | 营业执照 Business License 条款 | 隐私 | Cookie Terms | 11 选5走势图吉林 | Cookie
  • 中国何时有望举办世界杯 2019-03-20
  • 川航成功备降获赞还需反思 提直降代倒逼OTA服务提升 2019-03-20
  • 智能就诊玩不溜 老人盼开“慢行道” 2019-03-05
  • 森林城市建设陷三大误区 奢侈化和景观化等问题凸显 2019-03-01
  • 回复@老老保老张工:这不是歪想也,谁敢保证你害羞的时候没有任务?你不上报别人怎么计划? 2019-03-01
  • 延安:“幸福院”+“一岗双助”实现助老扶贫双赢 2019-02-25
  • 《中国神话的生态伦理审视》简介 2019-02-21
  • 你连1+1=2,是不是客观事实也回答不了,还枉谈客观事实,不是笑话? 2019-02-21
  • 2018年最强拼假攻略出炉 最多可连休16天 2019-01-22
  • 美钢铝关税政策引发各界忧虑 2019-01-22
  • 广州市首次对全市146个单位同时进行党风廉政建设责任制考核 2019-01-20
  • 雄安新区规划纲要解读 2019-01-20
  • 脆皮-热门标签-华商生活 2019-01-18
  • 二哈冲进轻轨“调戏”乘客 工作人员急追 2019-01-05
  • 广州端午假期揽客近600万人次 旅游收入37.48亿 2019-01-05